9 Ways to Advertise a Small Lawn Mowing Business

How to Advertise a Small Lawn Mowing Business

Small businesses often find it challenging to get their name out there, as they don’t have the same resources as larger corporations. However, you can do a few things to get your landscaping business in front of more people. And, if done right, it shouldn’t cost you too much money. In this article, we will discuss how to advertise your small lawn mowing business effectively and how to reach your target audience.

Keep in mind; that these are just some ideas that I’ve seen work well for other businesses in the past. You may have to get creative and develop your unique advertising strategy or employ a combination of these tactics.

Create a website or blog that showcases your previous work.

Before we get into any of the other marketing tips for how to advertise your lawn mowing business, you need to create a website or blog that showcases your previous work.

If you don’t have any examples of your work, consider taking some pictures of your best lawns and putting them on your site. Make sure to include your contact information on your site so potential customers can reach out to you.

Why do this first? When you reach out to a potential customer, they will want to see what kind of work you can do. By having a website or blog, you can direct them to your online portfolio so they can get an idea of your style and quality. This is essential in advertising your lawn mowing business because it will help you close more sales and land more customers.

Pay-per-click ads on Facebook and Google.

Pay-per-click (PPC) advertising is one of the most effective ways to promote a small lawn mowing business.

By targeting homeowners through Facebook and Google ads, you can reach a large audience with a relatively small budget. And best of all, you only pay when someone clicks on your ad, making PPC an extremely cost-effective way to generate leads.

Of course, just because PPC is practical doesn’t mean it’s easy. Creating a successful campaign requires learning, careful planning, and ongoing optimization. But if you’re willing to do the work, PPC can be a powerful tool for growing your lawn care business.

Local SEO for long-term results.

When you need to advertise a small lawn mowing business, Local SEO is critical. While paid advertisements may bring in some immediate business, they’re generally unsuitable for long-term investment.

Instead, focus on building up your Local SEO. Ensure your website is optimized for local search and that your directory listings are accurate and up-to-date. In addition, encourage customers to leave online reviews and ensure that your social media profiles are active and engaging.

By taking the time to invest in Local SEO, you’ll be more likely to enjoy sustained success over the long term.

Develop and optimize your Google Business Profile.

Google Business Profile Example
Although this is for dry cleaners, this is an example of what the Google Map Pack looks like in the search results. Search your area to see who your competitors are.

While local SEO includes optimizing your GBP, I felt it needed its mention. Yes, optimizing your Google Business Profile is that important.

Your GBP appears in the Knowledge Graph on the right side of SERPs and in the Google Map Pack, which makes it one of the first things potential customers will see when they search for lawn care businesses in your area.

To ensure your GBP is as effective as possible, take the time to fill out all the fields, upload high-quality photos, and encourage customers to leave reviews. I also recommend adding updates regularly to keep your profile fresh and engaging.

If you do all of this, your GBP will be invaluable to your marketing efforts.

Use social media to connect with potential customers.

When you think of mowing the lawn, Facebook, Twitter, Instagram, and other social media platforms are typically the last thing you think about. However, social media can be a great way to connect with potential customers and promote your business.

One of the best things about social media is its free use. You can create profiles on all the major platforms and start sharing your work without spending a dime. And, if you’re smart about how you use social media, it can be an extremely effective marketing tool.

So, how can you use social media to promote your lawn care business? Start by sharing photos and videos of your work. This is a great way to show potential customers what you’re capable of and get them interested in your services. You can also use social media to run special promotions and offer discounts to your followers.

Finally, don’t forget to use social media to connect with other businesses in your community. A solid online presence will help you build relationships with other local companies and make it easier for potential customers to find you—or even land some commercial clients.

Contact local businesses and offer to landscape their grounds for free or at a discount.

Speaking of commercial clients, one of the best ways to get them is by reaching out to local businesses and offering to landscape their grounds. This is a great way to get your foot in the door with larger companies and show your work to a broader audience.

You might consider offering local businesses a free or discounted rate to start. Once you’ve established a relationship with them and they’re happy with your work, you can begin charging the full price.

In addition to businesses, you can also reach out to homeowners associations, community centers, and other organizations in your area. These clients can provide a steady stream of work and help you build a strong reputation in your community.

Participate in local home and garden shows.

Who’s your target audience? Probably homeowners. Where do homeowners go to learn about home improvement projects? Home and garden shows!

Participating in local home and garden shows is a great way to get your business in front of potential customers. Make sure you have a professional-looking booth with plenty of information about your services. You might even want to offer special show discounts to attract new customers.

Promote newer neighborhoods with flyers.

We’ve all seen the new neighborhoods going up in our communities. They’re usually filled with young families just starting and looking for affordable lawn care services.

One of the best ways to reach these potential customers is by promoting your business in newer neighborhoods. You can do this by going door-to-door or leaving flyers on people’s doors. Ensure your brochure is professional and includes all the essential information about your business. Have them go to your website, give you a call, or sign up for your email list.

Chances are, if you get one or two of these new homes, they’ll tell their friends and family about you, and your business will start to grow.

Start a referral program.

People love getting discounts, especially when they can earn them by doing something they were already going to do—like referring their friends to your business.

A referral program is a great way to encourage customers to promote your business for you. Offer them a discount on their next service or a freebie for every new customer they refer to you. This is a win-win situation—you get more customers, and they save money. Everybody’s happy!

You’re ready to start promoting your lawn care business!

As you can see, there are plenty of ways to promote your small lawn care business. You can reach new customers and grow your business by being creative and thinking outside the box.

If you’re looking for some help, consider hiring a marketing or advertising agency like AGD to advertise your small lawn mowing business. We can help you create a professional-looking website, design eye-catching flyers, and even run social media campaigns. Whatever route you decide to take, ensure you’re putting your best foot forward and promoting your business the right way.