Social Media Showdown: Metricool vs Hootsuite

Metricool vs. Hootsuite Social Media

If you’re a small business owner looking to manage their social media, you’ve probably heard of Metricool and Hootsuite. Both are great social media management tools that offer a variety of features to help you stay on top of your social media game. But which one is the best for small businesses? We’re matching up Metricool vs. Hootsuite and taking a closer look at each tool’s features.

Whether you’re looking for a planning tool to help you schedule posts or a platform to augment your ad manager, both of these platforms offer great features for their users.

Without further ado, let’s dive into what makes these tools so great.

What are Metricool and Hootsuite, and what do they do?

Metricool and Hootsuite help you measure and track your social media activity. They also do much more than that with regards to social media marketing features, but we’ll get into that later.

Both social media analytics tools offer free and paid plans with more features. Metricool’s paid plans start at $9/month, and Hootsuite’s paid plans start at $19/month.

Metricool lets you track your Twitter, Facebook, LinkedIn, and Instagram followers among other platforms, and manage and track ad campaigns like Facebook ads, as well as your posts and interactions.

These data reports can be used to assess the success of your social media marketing campaigns‘ success and identify which posts resonate with your audience. Based on that data, you can create other posts with similar messages and enhance your campaigns.

For example, if you created a Facebook post that generates loads of engagement and you publish something similar and it happens again – you’ve found a recipe for success.

This may be in the form of videos or other types of posts, but it doesn’t matter. What matters is your post worked!

You’ll want to continue to create posts that are similar to generate and interact with user comments and generate buzz for your company.

Hootsuite provides similar data for similar social media platforms. In addition, Hootsuite offers a suite of tools to help you manage your social accounts and engage with your audience. These tools include a social media dashboard, scheduling posts, managing comments, monitoring keywords, and analyzing social media analytics.

Both Metricool and Hootsuite offer free and paid plans, making them accessible to businesses of all sizes. You don’t need to have marketing agencies working or even be a professional social media manager for you to leverage the power of these software platforms.

So, which social media analytics tool should you choose if you’re looking to upgrade your social media presence? Let’s take a closer look at the features each tool offers.

How does Metricool compare to Hootsuite for managing social media platforms?

Metricool and Hootsuite are both excellent tools for managing social accounts. They both offer a wide range of features, including the ability to post updates, schedule posts, see analytics, and more.

However, there are some critical differences between the two tools. For example, Metricool offers a broader range of integrations than Hootsuite, making it easier to manage all of your social media in one place.

In addition, Metricool’s analytics are more detailed and user-friendly than Hootsuite’s.

Finally, Metricool offers a free plan that is great for a single small business, whereas Hootsuite charges for its basic plan.

Overall, both Metricool and Hootsuite are great options for managing social media accounts, but Metricool is slightly better in terms of features and value for money.

What are the pros and cons of Metricool social media management software?

As a business owner, you’re always looking for ways to optimize your time and resources. Metricool is a tool that can help you do just that. It’s a social media management platform that provides insights and analytics to help you better understand your audience and improve your social media strategy.

But like any tool, it has its pros and cons. Let’s take a look at some of the most important ones.


  • It helps you save time by providing insights and analytics in one place.
  • It helps you better understand your audience to target them more effectively with your content. This is huge for every marketing channel, so it’s not just limited to social media.
  • Automates some tedious tasks associated with social media management, such as scheduling posts and analyzing results.
  • Offers a free base plan for a single business/brand.


  • Limited customer support compared to other social media management platforms.
  • Does not integrate with all social media platforms but with the most popular ones.
  • Some features are only available on paid plans.

Overall, Metricool is a one of the most helpful social media analytics tools that can save you time and improve your social media marketing strategy. Honestly, it’s great for small businesses as you can use the free plan to get started. You can upgrade to a paid plan if you need more features.

What are the pros and cons of Hootsuite social media management software?

Just like with Metricool, there are pros and cons to using Hootsuite. It’s essential to weigh these carefully before deciding if Hootsuite is the right social media management platform for your business.


  • It offers a wide range of integrations, making it easy to manage all your social accounts in one place. This is great for larger marketing teams.
  • The suite of tools offered by Hootsuite can help you save time and engage with your audience more effectively. The paid plans are very reasonably priced and offer a lot of value for the price.
  • Very slick and intuitive interface to manage various social channels like Facebook and Twitter.


  • There is no free version, but rather a freemium version, and plans start at $49.95. They do offer a 30-day free trial.
  • It might be too much for a small business owner who is just getting started with social media.
  • An overwhelming number of features and publishing options. This might be a bit much if you’re just looking for some primary features for your social channels.

Overall, Hootsuite is an excellent tool for managing social media such as Facebook, Twitter, LinkedIn, and others. It offers many features and integrations, making it easy to manage all of your social media in one place. However, it’s important to remember that Hootsuite is very limited when it comes to free, so you’ll need to factor that into your budget.

So if you’re a small business just starting, you should explore other social media management platforms offering free plans before committing to Hootsuite.

Is Metricool or Hootsuite better for your social media accounts?

As a small business owner, you know the importance of staying connected with your audience.

Social media provides an ideal way to connect with customers and build relationships. However, managing multiple social media accounts can be time-consuming unless you have a social media management tool.

That’s where Metricool and Hootsuite come in. Both social media management tools offer features that can help save time and make social media management more effortless.

But they’re only for some. You may find that one platform is a better fit for your business than the other. You may be at the point in your business journey where budget is a consideration.

Or you may prefer one platform’s interface to the other. Some of the features are designed more for marketing agencies and not small businesses, so that may affect which you choose.

There’s no right or wrong answer. It’s essential to explore each social media management tool and decide which platform is best for your business’s social accounts and digital presence.

Truthfully, we use Metricool because of their social media marketing features.

As you’re aware, AGD manages social media for many small businesses. Therefore, we have first-hand experience with both Metricool and Hootsuite.

Metricool offers more features for the price, making it a better value for our clients. The platform is also very intuitive and easy to use. The downside is that they don’t allow unlimited posts, but that’s fine for us.

When you manage as many accounts as we do, you need something that will save us time without sacrificing quality. Metricool recently introduced customizable templates that allows us to create and schedule posts quickly with our client’s branding.

Metricool has helped us do just that. In fact, I think we’ll add a Metricool review shortly so you can really see what it can do as far as a comprehensive social media program.

Do you have any questions about how we compared Metricool vs. Hootsuite for your business? We’d love to share some more insight; shoot us a note!