Most business owners know that they need to be active on social media, but many struggle with how to best use these platforms to their advantage. It seems as if every business is on social media, so yours has to be as well, right? Surely it would be easier if there were some simple social media management tips and tricks you could employ.
Well, you’re in luck. Here are five practical social media management tips and tricks to help you get the most out of your time and resources.
You don’t have to be on every social media platform.
As a small business owner, you can’t be everywhere at once. You have to choose your battles and pick your platforms accordingly.
There’s no sense in spreading yourself too thin by trying to be active on every social media platform. You’re better off picking two or three that make the most sense for your business and focusing on those.
For example, if you’re a B2B company, LinkedIn might be a better choice than Snapchat. On the other hand, if you’re targeting Gen-Z consumers, TikTok could be a wise investment. The key is finding the platforms where your target audience spends the most time and ensuring you’re present there. By narrowing your focus in this way, you’ll be able to more effectively engage with your audience and grow your business.
Plan your social media content.
Anyone who’s ever tried to keep up with a social media account knows it’s easy to get overwhelmed. There are many platforms, and knowing what content will work best on each one can be challenging. That’s why it’s essential to plan your social media content.
Making a monthly calendar can take the guesswork out of posting. And by scheduling posts using the planning tools that various platforms offer, you can save yourself even more time. Of course, things don’t always go according to plan, but having a schedule will help you stay on track and make the most of your social media presence.
There are also various automation tools available that can help you with your social media management. These tools can help you post to multiple platforms, schedule posts well into the future, track who’s talking about your brand, and measure your performance over time.
Use a mix of images and videos to keep followers engaged.
To keep users engaged, it is vital to use a mix of images and videos. Images perform better than text, and videos perform better than images. So when possible, drop a video on your Facebook page.
Studies have shown that people are more likely to engage with content containing various media. For example, Databox surveyed a group of digital marketers on their social media advertising performance, and 60% said video drove more engagement than images.
In addition, posts that contained videos were also more likely to be shared. Therefore, using a mix of images and videos is an effective way to engage users and encourage them to share your content.
What types of photos and videos should you post? Just about anything. Do you have a new product? Show it off. Are you a service worker? Show off with a selfie of you performing a job.
Respond to comments and questions as quickly as possible.
Social media platforms give small businesses a unique opportunity to engage directly with their customers. In today’s fast-paced world, customers appreciate the ability to connect with companies quickly and easily.
To take advantage of this interaction, businesses should promptly respond to comments and questions. Doing so can develop a connection with their customers and build loyalty and trust.
Of course, you can’t be expected to respond to every single comment 24/7. But trying to answer questions and address concerns on time will go a long way in developing relationships with your customers.
Additionally, businesses should take care to use social media as an opportunity to resolve customer complaints and address concerns. Companies can demonstrate their commitment to excellent customer service by responding promptly and professionally to customer feedback.
When used timely and effectively, social media can be an invaluable tool for small businesses.
Analyze your social media analytics to see what’s working and what’s not.
To create successful social media content, it is essential to understand what is working and what is not. This can be accomplished by analyzing social media analytics.
You can see what content is resonating with your audience by looking at metrics such as post reach and engagement. You can also use analytics to determine the best times to post.
For example, if you find that your posts are getting the most engagement during the early morning hours, you may want to consider posting at that time in the future.
Analytics can also be used to compare the performance of different types of content. For instance, if you notice videos receiving more engagement than images, you may want to focus on creating more video content.
By taking the time to analyze your social media analytics, you can ensure that your content strategy is on track and making the most impact.
You can always hire out your social media management.
As a small business owner, you wear many hats. From bookkeeping to marketing, many responsibilities are on your plate. One area that you may not have time for is social media management.
Luckily, there are plenty of companies that offer this service. We can take care of posting regular, relevant content and designing branded graphics. This way, you can focus on running your business while we handle your social media presence. Plus, we’ll make sure to keep your brand consistent across all platforms.
Are you interested in learning more social media management tips and tricks? Contact us today, and we can get to understand your goals and objectives for your business and develop an effective social media plan.