Starting a cleaning business can be a great way to make money, but getting leads to find customers is essential. If you’re not bringing in leads, you’re not going to have any customers, and your business won’t be successful.
Here are eight of our favorite tips for getting leads for your cleaning business.
Get involved with your local Chamber of Commerce.
Joining your local Chamber of Commerce is a great way to get involved with your community and network with other businesses.
The Chamber offers many opportunities for networking and education and can help you promote your business.
They often have directories of members, which can be a great way to network with other local businesses that may need your services.
One of the best parts of becoming a member is they’ll let you know about unique sponsorship opportunities. These opportunities will enable you to expand your brand throughout your local area.
Sponsor a charity event or become a partner of a local non-profit.
One great way to get involved with your community and generate leads is to sponsor a charity event or become a partner of a local non-profit.
This will give you great exposure for your business, and people will remember you when they need your services. Often sponsorship will come with some perks, such as placing your logo on promotional materials or being mentioned in the media.
Plus, it’s a great way to give back to your community. Not only are you getting your name out there, but you’re also helping a worthy cause.
Develop relationships with local real estate agents.
I can’t stress this enough, but developing relationships with local real estate agents is essential if you want to get cleaning leads.
They are always looking for good, reliable cleaners that their clients can use when moving out of a property. Most of the time, professional cleaning is outlined in the home sale contract, so it’s required that the home be cleaned before the new owners move in.
If you can build a good relationship with a real estate agent, they will be more likely to recommend you to their clients.
They may even call you when they need someone to clean a property being shown or staged. You can also offer them a discount for referrals or multiple cleanings.
Set up a booth at a local trade show or fair.
Often overlooked, trade shows and fairs can be a great way to generate leads for your cleaning business.
This is especially true if you offer services targeted toward businesses, as many business owners will likely be in attendance.
You can set up a booth at the event and hand out marketing materials such as flyers, business cards, and brochures.
You can also offer a complimentary cleaning service or estimate to anyone who stops by your booth. This is a great way to get your foot in the door with potential customers.
Place flyers in high-traffic areas, like doctor’s offices and laundromats.
There are countless places where you can place flyers to generate leads for your cleaning business.
One excellent option is to target high-traffic areas such as doctor’s offices, laundromats, grocery stores, and coffee shops.
You can also target businesses that may need your services, such as office buildings, retail stores, or restaurants.
These locations are frequented by potential customers who may need your services.
So make sure your flyers are well-designed and placed in strategic locations.
Start a blog or podcast about cleaning tips and tricks.
Are you passionate about cleaning? Why not start a blog or podcast about cleaning tips and tricks?
This is a great way to generate leads for your business and build up your brand.
People will begin to associate you with being an expert in the cleaning industry and will be more likely to use your services.
Even if they’re not local, the better your brand is on a nationwide scale, the more likely your SEO will pull up your site for people searching for cleaning services in your local area.
And of course, don’t forget to include a call-to-action on your blog or podcast directing people to your website or contact information.
Create a social media strategy and post engaging content regularly.
Many businesses overlook the power of social media, but it can be a great way to generate leads for your cleaning business.
Your social media strategy should include posting engaging content regularly and interacting with potential customers.
Make sure to post content that is relevant to your target audience and will interest them. For example, you could post tips on how to keep a home clean, or you could post before-and-after photos of your work.
You should also interact with potential customers who leave comments or questions on your posts. This will show them that you’re responsive and care about your customers.
While at it, always ask for a review or testimonial after you finish a job. These can be posted on your social media page or your website. Once they’re on those they can help generate leads for your business.
Attend industry events and meet other professionals in the field.
You need to stay on top of the latest industry trends if you want your cleaning business to be successful.
One great way to do this is to attend industry events, such as trade shows, conferences, and networking events. Joining the International Sanitary Supply Association (ISSA) is perfect for finding these events with other cleaning companies.
This will allow you to meet other professionals in the field and learn about the latest trends. It’s also a great way to generate leads for your business.
Make sure to bring plenty of marketing materials, such as flyers, business cards, and brochures. And don’t forget to follow up with the people you meet after the event.
Starting a cleaning business can be a lucrative endeavor, but it’s essential to have a plan for acquiring leads. In this article, we’ve outlined eight tips that should help you get started. If you follow these tips and put in the hard work, you should see an increase in leads and conversions for your new business.
What tip will you start with?