It’s no secret that drones are being used more and more in a variety of industries. But what may come as a surprise is the extent to which real estate businesses use drone photography to market their properties.
In fact, according to one recent survey, less than half of real estate professionals say they have already used or plan to use drones to take pictures or videos of their listings.
There are several reasons why drones are becoming such a popular tool for real estate businesses. For one, drones can give potential buyers a much better sense of the property layout and surroundings. They can also help sellers show off features that might be otherwise difficult to see from the ground.
Real estate businesses are using drone photography to better view their properties.
Real estate businesses increasingly turn to drone photography to better view their properties. Drone photography allows businesses to capture great shots and angles that would otherwise be difficult or impossible to get.
This gives businesses a competitive edge, as they can show potential buyers property in a way other real estate agents cannot.
However, it doesn’t stop with aerial shots; drone photography can also be used to conduct property inspections, saving home inspectors time and money. With various attachments, home inspectors can do both a visual and thermal inspection of the roof’s condition.
As drones become more widespread, more businesses will likely begin to use them to showcase their properties.
The aerial shots give potential buyers a unique perspective of the property.
When potential buyers are looking at properties, they want to get a sense of the layout and size of the land. Aerial shots can give them this perspective and an insight of the surrounding area. This can be especially helpful when looking at rural properties, where a clear view of the property boundaries is essential.
Aerial shots can also help potential buyers see how the property relates to its surroundings and get an idea of what the neighborhood is like. In short, aerial photos can provide a unique perspective that can be very helpful to potential buyers.
Imagine being able to rent a plane and circle over a home – well, that’s what it’s like with drone photography.
Some real estate businesses even use drones to shoot video tours of properties.
Real estate businesses always look for new and innovative ways to market their properties. And with the rise of drone technology, they can now offer potential buyers unique video tours of properties that were previously difficult or even impossible to get a good look at.
One way to stand out – fly the drone indoors.
By flying drones indoors, agents can give buyers a whole new perspective on the layout and design of a home. This can be especially helpful for those looking at more significant properties, such as office buildings or warehouses.
With a drone video tour, they can see exactly how the space is laid out and get a sense of the overall size and scale of the property.
There are some legal restrictions on how and where drones can be used.
Despite their popularity and unique angles they can provide, there are some legal restrictions on how and where drones can be used.
For example, drones cannot fly over crowds or protected areas such as national parks. In addition, drones must stay within the visual line of sight of the operator and are not permitted to fly near airports or other controlled airspace. Operators flying in support of commercial activity (i.e., real estate) must be licensed per FAR Part 107.
As a result, real estate agents must be careful to follow the law when using drones to market properties. They should also ensure any operators working for them are licensed.
While drones can offer an impressive bird’s-eye view of a home, they must be used per the law to avoid penalties.
Is your real estate business using drone photography?
If you want your business to excel, you may want to consider using drone photography. It can help you capture great shots and angles that would otherwise be difficult or impossible to get. And as drones become more widespread, more businesses will likely begin to use them to showcase their properties. Just follow the law when using drones, and ensure any operators working for you are licensed.